How to Speed up a WordPress website to load faster?

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It is not uncommon for WordPress websites to slow down, especially when they are getting more popular. In order to optimize your website load speed, you will have to make some changes in the way you use WordPress which could be hard if you don't know where to start. With so many changes, it seems impossible and overwhelming. But with a little research, preparation and practice you can master the art of speeding up your site without much hassle!
How to speed up a WordPress website to load faster?

If you have a WordPress website, chances are that your website loads slower than you’d like it to. This is mostly because of the way WordPress works – if a plugin is running, uses high-quality graphics, and wasn’t designed properly, these things slow down the loading time of your site. In this article, we’ll show you how to speed up your website and make it more user-friendly.

Why website loading speed is important and why you should speed up your website?

The average website takes 3 to 5 seconds to load, which can impact your visitor’s experience and ultimately your bottom line. Here are a few reasons why speeding up your WordPress site is important:

  1. Slower websites are less likely to be clicked on.
  2. Slow websites are more likely to convert visitors into leads or customers.
  3. Slow loading times can lead to higher bounce rates and lower SEO rankings.
  4. Fast-loading sites are more likely to rank higher in Google search results.
  5. Poorly performing websites can result in reduced brand awareness, lost business, and even lost jobs.
  6. Poorly performing websites can also lead to increased stress and frustration for website owners and their team members.
  7. It’s simply faster and easier for your users to move on to the next page if the site is fast to load.
  8. Faster sites look better and feel more reliable – making them more desirable to potential customers and clients.
  9. Faster sites also use less bandwidth, so your website will appear faster even on slower connections – meaning you don’t have to worry about running out of bandwidth!

How to speed up your WordPress website?

How to speed up a WordPress website to load faster?
  1. Upgrade to the latest version of WordPress: WordPress is always evolving and releasing new versions with improved performance and features. If you don’t have a current version installed, upgrade as soon as possible to take advantage of all the new features and optimizations.
  2. Optimize images: Not only will optimizing your images help speed up your page load times, but it will also improve the look and feel of your site. Make sure all your images are optimized for size and quality. Enlarge images that are necessary but don’t overdo it – file sizes should not exceed 1MB each. Use JPEGs instead of PNGs whenever possible, and make sure your image files are named accurately so browsers can find them easily. Avoid using compression software like Gzip or Deflate on your images – these can reduce image quality and impact loading time. Make sure you use CC licenses when uploading images so that you can keep any copyright information intact.
  3. Minimize CSS and JavaScript Files: CSS and js files can take a long time to load, especially if they are large in size. Try to keep your CSS and js files as small as possible by removing unnecessary styles and features, or by using a minimalistic design style. Additionally, try to use fully-functional versions of these files instead of custom versions – this will save you time and bandwidth in the long run.
  4. Optimize the HTTP Header: Both your website and its related pages should be optimized for speed – remember, a slow loading page could lead to visitors leaving your site as fast as they came. If you’re using a web host, make sure that you’re using the HTTP header for caching resources and images instead of relying on browser software like Flash or Java. Also, use HREFLang to tell search engines which language-specific version of your content is available, so they’ll direct visitors to your site in the correct language.
  5. Avoid using a lot of client-side scripts: Client-side scripts are binaries (like JavaScript, VBScript, etc.) that run on the client’s computer instead of the server. They can help speed up a website by executing code without having to make an HTTP request. This can reduce the time it takes to render a page and can help avoid having to re-load pages in order for them to change with updates. However, these scripts often have security issues and may be subject to XSS attacks. Read more about WordPress website security here: Why WordPress Website Security is important?
  6. Implement Incorrect HTML: Make sure that you’re not sending junk code that will slow down your site for everyone else – be sure to use only valid HTML markup and CSS, such as tags, fixed-width elements, etc. Additionally, you should use a standards-compliant browser like Mozilla Firefox or Google Chrome.
  7. Use optimized URLs: Your website may have a lot of content, but if the URLs are not optimized for search engines, visitors will be frustrated when they try to find your site. Furthermore, you shouldn’t use direct URLs for this purpose, but you should use the HTTP or https protocol in all redirects. Also, be sure that your website uses the exact same URL for different pages and subdomains (e.g., w3main.com/contact-us is different from contact-us.w3main.com).
  8. Don’t use too many graphics: If you use too many graphics on your website, your users will not be able to find what you want them to. This is because if a site uses a large number of images, it is difficult for search engines to index the site. If you must use images, always ensure that the images are not too large in size: 800 pixels on both width and height are ideal. Images should also have alt tags and descriptions describing the purpose of using an image.
  9. Avoid using videos on the homepage: Always try to not embed any video on your website homepage, as normally visitors will land on your homepage, so they will have to download all content of the homepage for the first time to be cached. Having a video on the homepage will take extra time to download the video file.
  10. Use a CDN: A CDN (content delivery network) is a network of servers around the world that deliver content to clients’ browsers. When you make a request for content hosted on a CDN, the CDN will load that content from a server closer to you rather than loading it from the server located at the CDN’s headquarters. This can help speed up your site by reducing the amount of distance (and therefore latency) between you and the content source.
  11. Use a caching plugin: A caching plugin will store data from your site in a database so that subsequent requests for that data will be delivered from the cache rather than from the server. This can help speed up your site by reducing the number of times your site must be downloaded from the server. Consider using a performance optimization plugin like WP Super Cache or W3 Total Cache to compress your images and reduce the amount of data that needs to be sent over the internet. These plugins will also minify your CSS and JS files, which will further reduce the amount of data that needs to be sent over the internet.
  12. Test your site with natural language search engines: Natural language search engines such as Yahoo! and Google use keywords to determine what people are searching for. This is why it is advisable that you test your site with these search engines before you leave it live on the Internet. The best way to do this is by using a free online service such as Webmaster Tools, which can be accessed at https://developers.google.com/speed
  13. Choose a fast hosting server: Finally, consider using a fast web host that can provide optimal online performance for your WordPress site. By doing this, you can help ensure that your site loads quickly and provides an engaging experience for visitors.

Conclusion:

There are a few other things you can do to speed up your WordPress website if you are an advanced WordPress user. Starting with optimizing your Theme and plugins PHP code. By removing unused functions and variables, you can free up memory and optimize your code for speedy loading. Additionally, you can troubleshoot and fix any issues that could be slowing down your site. Finally, make sure you have up-to-date security measures in places, such as a firewall and anti-virus software. By following these simple tips, you can make your WordPress site load faster and create a more user-friendly experience for your visitors.

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